By: Mel JoelleMaking the decision to hire an outside consultant to help you with your pay per click management, campaigns and ad copy creation process can be one of the biggest decisions you make for the health of your company. If you have decided to hire a consultant, it is critical that you hire a Google Adwords Certified Consultant. This will ensure that your pay per click campaign will be setup accurately and effectively. We all know what a big impact a properly designed and implemented pay per click campaign can make.
The Google Adwords Certification process is very thorough. It ensures that the consultants that have the certification to assist you, as well as the knowledge of how to best utilize Google’s program for a pay per click campaign. One of the primary focuses of the certification process is keyword analysis. This makes sense because keywords are the backbone of any PPC campaign. Individuals interested in the certification have access to Google’s learning center. Once they are ready, they take a Google Authorized test.
Google is constantly changing the exam. These changes are based on changes to the current marketing climate on the Internet. New tools and methods of utilizing Google Adwords are also included in these frequent changes.
Many consultants have opted to take the certification exam to further their ability to assist customers with their PPC campaigns. The certification is an indication that company is professional and has the expertise needed to implement a successful campaign.
Anyone can take the Google Adwords Certification exam – as long as they have a My Client Center and have utilized it for 90 days. A fee of $50.00 is required. These requirements are not very strict, but that does not mean that everyone who claims to be Adwords Certified actually is. Ask to see some kind of authentication that your SEO company has actually participated in the Google Adwords Certification program.
If you are considering hiring a Google Adwords certified company, there are several things to look for.
1. Be sure to view their certificate – this is typically available online at their client center. Ask when their last certification was given. You may want to consider utilizing a different company if the certification is more than a year or two old.
2. Request letters of recommendation or contact information from previous clients. Whenever you hire a professional you should look into their history.
3. Ask for the web addresses of several sites they have worked for and, as silly as it sounds, proof that they did the work.
4. Completely read and review any contract before signing it. Be sure you understand all of the terms and conditions. It is a good idea to be leery of any company offering ‘guarantees’ as it is nearly impossible to guarantee results – there is likely a catch so be sure to read the fine print
Google Adwords is simply one of the best marketing choices, especially for pay per click management purposes. Consider hiring a certified consultant to assist you with your marketing and management needs. Contact us, we can help.
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